THE SAME DEDICATION
Sporting performance and art may seem to be opposing worlds. On the one hand physical effort, sweat and competition. On the other, inspiration, creativity, introspection and a dash of madness. But there’s something very strong shared by two such different disciplines: total dedication. Athlete and artist share passion--very strong and always alive--and consistent commitment over time. Without these basic ingredients, there would be no top-level sport, nor art worthy of note. That’s why we have tried to get sport and art to communicate. Unico is the result.
PASSION FOR PASSION
Like the athlete and the artist, we cultivate passion at Wilier Triestina. Passion for cycling, obviously, passion for our work, passion for the beauty and harmony of things, constant dedication to continue developing our technologically advanced products.