Speed, in Wilier, isn't merely a measurement: it's an ideal, a philosophy deeply rooted in time.
Since 1906, this vision has taken shape on the roads and landscapes of Italy, only to then extend across every continent and become a recognised symbol worldwide. It stems from a profound passion for cycling and for work, from craftsmanship mastery and the steadfast desire to offer future generations an experience that is absolutely pure. All this, today, is Company Culture.
A culture that compels us to consider speed not as a blind race towards the finish line, but to shape it with a mindful gesture. We sense it, we scrutinise it with our gaze, we bring it to life through experience, ingenuity, and technology.
The Culture of Speed, according to Wilier, manifests itself through the unceasing pursuit of perfect motion. That of a bicycle capable of transforming every pedal stroke into a pure sensation of exhilarating freedom. But it's not enough to design fast bicycles: a passion for motion finds its reason for being in the cyclist. This is the spirit that animates Wilier: a heritage of experiences that today binds the cyclist and the bicycle inextricably, maintaining a perfect balance of aesthetics and function.
The Culture of Speed witnesses incredible sporting feats that have always accompanied us throughout the years: one example being Mark Cavendish's 35th victory at the Tour de France 2024. But it also thrives in every cyclist who pedals with that same sensation of momentum, lightness, and freedom.
Speed is the language of the cyclist, not just a parameter to be quantified. It is never a cold numerical piece of information, but the ultimate expression of character, whatever it may be.
Our Culture of Speed stems from data. But numbers are only the beginning, not the finish line. Because every innovation truly matters only if it speaks to cyclists.
Our bicycles have always been the means to help you become your fastest self.
